7781462
9780765624185
Advertising and Public Relations Research
by Larry D Kelley, Samuel D Bradley, Fogarty KleinMonroe, Jerry Hudson, Donald W Jugenheimer
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- Comments: 1. This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
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- Condition: Acceptable
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Product details
- ISBN-13: 9780765624185
- ISBN: 0765624184
- Publication Date: 2010
- Publisher: Routledge
AUTHOR
SUMMARY
Larry D Kelley is the author of 'Advertising and Public Relations Research', published 2010 under ISBN 9780765624185 and ISBN 0765624184.
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